Thursday, February 24, 2011

BE Cares Program

I enjoy donating to charities and support cosmetic companies that do so as well. I’m sure that many of you know about MAC’s Viva Glam program but did you know that Bare Escentuals makes products that help support charities as well?

The BE Cares program has been around since March of 2007. It was created by Bare Escentuals for the purposes of to supporting and bringing awareness to organizations and initiatives that promote education, provide aid and increase one's self worth. Every so often the company creates a special limited edition product (often an eyeshadow) that is sold to raise funds for a specific charity.

The shadows in the photos below are a few examples of BE Cares products. From left to right is Believe (Cancer and Careers), Puzzle (Autism Awareness), and Sanctuary (United Animal Nations). Aside from these specific shadows, there are many others that BE has created in the past to help raise funds to donate to different charities. Currently Bare Escentuals is selling Enlightened eyecolour which was created exclusively for the Leukemia & Lymphoma Society. You can purchase your own pot of this colour, as well as learn more about the BE Cares program by visiting

*click photos to enlarge*


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